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why cloud?
why cloud computing is a great alternative to traditional on-premise IT
Cloud computing isn't a new idea, although for the IT channel it offers a new method of delivering services to customers. Instead of installing PCs, servers, software and appliances at customers' sites, partners can deliver the same services for a lower cost but make much more margin.
More attractive to business customers
Buying IT on demand is a much more attractive proposition than purchasing hardware and software. It offers a flexible way to pay, and benefits such as anywhere access, management, backup, security etc., as well as far greater scalability than traditional means. It can also help businesses get round the budget cycle problem, as they look to move to OpEx-based IT.
Services opportunity
Helping customers to embrace cloud computing services is a great opportunity for partners. Guide them, consult with them, help them migrate and then provide ongoing support and assistance. The full cycle of services can be provided.
Healthy margins and recurring revenue
Cloud computing and recurring revenue models offer healthy margins to channel and private label partners. You also earn revenue for the life of the customer as opposed to a short term project, meaning much greater earning potential. Partners can also have the freedom to choose pricing for particular vertical markets or bundles of services they put in place.
Offer something different
Buying hardware and software is a commodity and something that means pressure on margins and ensures competition is never far away. By offering to deliver better services at a monthly price, with flexibility and a whole host of features, offers differentiation from your competitors.
Lower customer attrition
With the IT market being so competitive, having the relationship with your customer and delivering services on an ongoing basis ensures greater loyalty, as opposed to working on a project-by-project basis and having to compete each time.
Up-sell and cross-sell opportunities
Target your existing customer base and phase cloud computing in brick by brick whilst customers see the benefits. Move from one service to another as your customer grows. You also can now offer a truly holistic IT and communications approach rather than only being able to offer a fraction of the services and potentially leaving money on the table.
Manage more with less
Because you are working with ThinkGrid and utilising a powerful platform, you don't have the resource costs in terms of engineering, data centre management and continual maintenance. Focus your efforts on sales, pre-sales and consultancy and manage all of your customer's services centrally from the platform to cut down on issues and custom deployments.
Work with the biggest name
Our brand and reach in cloud computing services is second to none, and ThinkGrid is a recognised leader by analysts, customer numbers and industry recognition. The reason why is that we are focused on and have a pedigree in delivering on demand services with or on behalf of our partners.
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